One Marketer For Organic & Paid Campaigns
In my opinion, paid and organic marketing need to go hand in hand. I bring 7 years of organic marketing experience and 2 years of paid marketing experience. Understanding how both channels work best lets me strategize and execute the best possible campaigns in synergy for your business.
02 / 7 · WHO I AM
Who Am I.
For most of my career, I’ve tried to outplay Google and get the best possible rankings. After playing this game for seven years, and through many Google core updates, I decided two years ago to extend my marketing knowledge into paid marketing. What I figured out quite quickly is that companies treat organic and paid marketing as separate entities, with no communication between them. I strongly disagree with this approach. I believe good marketing happens when all channels play into each other.
More about my career here
03 / 7
Two Way I Can Help.
Pick the side you care about. Each page shows the work, the numbers and how I approach it.
SEO, AEO & Content Marketing
Rankings, AI citations and content that keeps bringing in customers long after it's published.
- ✓SEO & AEO strategy
- ✓Content marketing
- ✓Social & community growth
Paid campaigns that pay back
Ads planned around real business numbers, not vanity metrics.
- ✓Campaign strategy & setup
- ✓Creative testing
- ✓Tracking & reporting
04 / 7
What I currently work on.
Below are the current client projects I'm working on, so you can see the kinds of problems I'm dealing with.
Lead Generation Campaign For An Outdoor College
Goal: Get applicants committing earlier, so intakes book out several cohorts ahead instead of filling at the last minute. The college offers multiple programmes for people spending their gap year outdoors, but three years of paid ads had run without working conversion tracking, so nobody could say which spend produced an enquiry. We rebuilt the measurement, moved every campaign onto a lead objective, added Google Search with YouTube as top of funnel, and connected everything to a CRM.
05 / 7
Things I Automated So I Could Stop Doing Them.
Besides my passion for SEO and content marketing, I'm building some automations & agentic frameworks for me, my business, and my friends.
Content creation
Some clients want to produce content at scale without losing quality. I'm building the entire content pipeline, from keyword research to internal/external links, real data implementation to writing the first draft, which is up to 80% of human standards.
1.5 hours per article
Google Sheet update based on Gmail Inbox
One of my friends needs to update an Excel sheet with customer data daily based on email conversations she has. The automation scans specific emails, updates the customer data in the sheet, updates the person in charge, and sends follow-up emails if necessary
4 hours a week
Competitor research
A crawler that scrapes competitor websites, finds content gaps, and provides all findings in a structured JSON to the next Agent
45 min per article
QA-Agent for content quality
A dedicated agent who reads a content piece another agent wrote and proofreads it based on set rules and multiple styling guidelines. After a specific quality score is reached, the QA agent will ship the work to the next human in the loop
30 minuntes per article
06 / 7
oh HACK no!
oh HACK no! is a centralized scam-prevention Hub for our parents and grandparents. The mission is to close the gap between technology and knowledge for our beloved parents and grandparents.
During this journey, I have learned how to create engaging videos, how to find your winning video format, how to build a community, how to deal with a viral moment...
07 / 7
Do you want to take your Content Marketing serious?
Book a meeting, and I will guarantee you that I will tell you if I can help or not